Creativity & Innovation
Meaningful creative apps
Change people’s lives
Crowded market place – strong and relevant USP ..
Story hook – emotionally engaged
What is creativity – art history and philosophy.
Perception & Psychology
Norms expectations familiarity
Change cultural and social practice
Carravgio – light source/shadow
Victor schlovski – demilitarisation
ICEDIP – Iterative Method
Inspiration clarification Evaluation Distillation Incubation Perspiration
Soap opera tactics
- Put the contents of your pockets on a scanner and create a character out of elements of the image produced, using any means you wish.
- Write a 500 word story using the numbers 1 to 12.
- Change one rule of the card game Snap and play it with someone else. Revise it on the basis of their feedback of the game experience.
- Spend 20 minutes undertaking the ‘I’ phase (inspiration) of the ICEDIP method for a new idea for an app, and then spend 10 mins evaluating the results.