GAM740 week 5:02 Project Update

The development process has been delayed due to the client other commitments and so during this time I have looked at App Development business models, Intellectual Property Law and Monetisation.

My blog posts are slightly out of synch with the course due to this delay however, I can now give a project update as I prepare to cover the remaining course content and develop my first prototype in time for the new project deadline. 

So far I have:

  • submitting my proposal to the client and having had this accepted
  • I delivered a formal contract. 
  • I have met with the client and presented a paper prototype to gain initial feedback. 
  • I have conducted some usability tests. 

The Project milestones have been shifted to accommodate for the client delay and the Trello project management boards are in the process of being updated.

The project delivery date is now March 2019.


I have encountered a number of challenges during this project. I have learned that it is important to 
have a project management schedule that is flexible and able to accommodate unforeseen changes. I understand that flexibility is necessary when working with others who have shifting work pressures and responsibilities. 

Early on in this process, I found it challenging to secure a clearly defined brief. When I did, I found that the client is not always able to understand the app development process. I am feeding this experience into how I handle my initial contact with the client so as to not overwhelm them with detail but provide what is necessary to secure a firm foundation for a project. 

I will do this by reducing the text in my proposal and provide clear images and diagrams which explain what the client can expect and how the relationship will work. It is not uncommon to work on many projects simultaneously in the creative field and so flexibility, along with good communication, is key. 

GAM740 Week 05:01 Business Model

Week 5 Business Models Notes

3 main types of business model

  • Development Service 
  • Software as a Product (SaaP)
  • Software as a Service (SaaS) 

Duty of care
Secure Data Handling : GDPR ETC.


  1. Value proposition “we help them learn how to screen a foot correctly” and ‘foot anatomy”
  2. Key partnership “NHS Trust, Practitioner’s, Instructors, Commissioners” 
  3. Key resources “Adobe CC Subsciption, IMac, IPad, Iphone, Internet access” 
  4. Key activities “listen to feedback from the customer/development” 
  5. Customer relationships “Trust, Reliability, Support” Data Security 
  6. Customer Segmentation “GP, Nurse,Student Practitioner or Trust Commissioner” 
  7. Distribution Channels “course content delivery – blended learning” 
  8. Cost Structure “static and variable costs” 
  9. Revenue Stream “maintenance service contract” 

Being able to clearly articulate the business model to potential investors is essential. 

The training app currently in development is product which will have an update service as an option. The reach of the product is limited within the NHS service as specified in the contract which means that there will be no further monetisation of the er the one of payment is paid. This is why it was felt that a service contract would be ideal as not only would it provide a small continuous payment to be paid but that this would be beneficial to the client. This would mean that the app could be updated as changed to technology are made within the service. It would also allow for the research links to be updated which would ensure that the app would continue to meet the NHS service training guidelines. This would facilitate the growth and maturity of the product past the decline stage of the product.